Insights
Practical writing on product design, engineering and AI, from what we have learned shipping real products.
- Product designBefore you redesign a booking flow, measure these five thingsMost booking redesigns start with new screens. The good ones start with knowing exactly where people give up.5 October 2026 · 6 min read
- EngineeringMigrating a 400-page website without losing search trafficReplatforming is mostly invisible work. Done right, nobody notices. Done wrong, rankings fall for months. Here's our checklist.18 September 2026 · 7 min read
- AI & automationWhere AI actually helps a small team (and where it doesn't)Skip the chatbot-on-the-homepage reflex. The best first AI projects are boring, internal and easy to measure.27 August 2026 · 5 min read
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