Growth and SEO
App store optimisation (ASO)
We help the right people find and install your app on the App Store and Google Play. We research the words they search with, rewrite your listing within each store's limits and redesign the screenshots that make people tap Install.
- Best for
- Apps that are live but get few installs from store search, and new apps preparing for launch.
- Price
- Fixed quote after one call
- Progress
- A preview link every week
- App Store Connect
- Google Play Console
- Firebase
- Figma
Sound familiar?
You are in the right place if
- Your app is live but nobody finds it in the store.
- People visit your listing and leave without installing.
- Your screenshots show features, not why the app is worth having.
- A few bad reviews sit at the top and nobody replies to them.
What you get
Everything included
Delivered together and tested before launch.
- 01
Keyword research
The words people actually type when looking for apps like yours, in each country you target.
- 02
Listing copy
App name, subtitle, keywords and descriptions written within each store's character limits.
- 03
Screenshots and preview
Store graphics that show the main benefit in the first two screenshots, where most people decide.
- 04
Ratings and reviews plan
When to ask happy users for a rating, and replies for the unhappy ones.
- 05
Tracking
Store rankings, page views and install rates tracked so we can see what each change did.
How it works
4 steps, one fixed price
A full listing update takes a couple of weeks. Rankings and install rates usually settle a few weeks after the new listing goes live.
- 1
Audit the listing
We compare your listing with the apps people choose instead.
- 2
Research and rewrite
New keywords and copy for each store and country.
- 3
Redesign the graphics
New screenshots, tested on Google Play where store experiments allow it.
- 4
Track and adjust
We watch rankings and installs for a few weeks and refine.
Good to know
The space you have to work with
Every word counts because the stores give you very little room.
- Up to 30 charactersApp Store: app name
- Up to 30 charactersApp Store: subtitle
- App Store: keywords field100 characters, separated by commas
- Up to 30 charactersGoogle Play: app title
- Up to 80 charactersGoogle Play: short description
- Up to 4,000 charactersGoogle Play: full description
Pricing
A fixed quote, so you know the full cost up front
ASO is quoted as a one-off listing project, with optional monthly tracking and updates.
Get a fixed quoteWhat shapes the quote
- 01One store or both
- 02How many countries and languages
- 03Whether new screenshots and a preview video are needed
Is it right for you
An honest answer before you spend anything
A good fit
- Apps that are live but get few installs from store search, and new apps preparing for launch.
Probably not the right fit
- If the app crashes often or has a low rating for real reasons, fix the app first. ASO cannot outrun a poor experience.
Do you need access to our store accounts?
A team role on App Store Connect and Google Play Console is enough. You keep ownership.
Can you design the screenshots?
Yes. Store graphics are part of the work.
Does ASO work for new apps?
Yes. A strong listing at launch helps the app get found from the first day.
Can you translate the listing for other countries?
Yes. We research keywords per country rather than translating word for word, because people search differently in each market.
Want more people to find your app?
Tell us what you need. After a 30-minute call, you get a fixed quote for the whole project.